The Future of Influencer Marketing (*ISBN*: 978-623-8634-58-3)

 

Author : Yoesoep Edhie Rachmad

Judul Buku : The Future of Influencer Marketing: Evolution of Consumer Behavior in the Digital World

Kode Buku      : P208

Ukuran            : 15,5 cm x 23 cm

Jml Hal           :  130 Halaman

No. ISBN        :  978-623-8634-58-3

Terbit              :  8 Jun 2024

Harga              : 75.000

Penerbit           : PT. Sonpedia Publishing Indonesia

Beli Buku : wa.me/6288286276646 atau wa.me/6282177858344

Sinopsis :

"The Future of Influencer Marketing: Evolution of Consumer Behavior in the Digital World" offers a profound exploration of how the digital age is reshaping consumer behavior and marketing strategies. This insightful book delves into the theories explaining the evolution of buyer and seller roles and introduces the Eleven-P Marketing Concept, uniquely influenced by viral marketing. The Eleven-P framework expands upon traditional marketing principles by integrating Product, Price, Place, Promotion, People, Process, Physical Evidence, Partnerships, Personalization, Participation, and Performance. Each element is examined to illustrate how viral marketing strategies, driven by influential digital figures, can enhance engagement, build trust, and drive purchasing decisions. Key theories such as Digital Influence Theory, Network Influence Theory, Trust-Based Marketing Theory, Engagement Influence Theory, and Authenticity and Credibility Theory are explored to provide a comprehensive understanding of the digital consumer landscape. By combining these theories with practical insights, the book equips marketers and business leaders with the tools to navigate and succeed in the evolving world of digital marketing. Discover how the power of influencers and viral marketing can transform your approach to consumer engagement and drive business success in "The Future of Influencer Marketing."