Author: 
Yoesoep Edhie Rachmad

Judul Buku : The Evolution of Consumer Behavior: Theories of Engagement, Influence, and Digital Interaction

Kode Buku      : P206

Ukuran            : 15,5 cm x 23 cm

Jml Hal           : 175  Halaman

No. ISBN        :  978-623-8634-54-5

Terbit              :  6 Jun 2024

Harga              : 95.000

Penerbit           : PT. Sonpedia Publishing Indonesia

Beli Buku : wa.me/6288286276646 atau wa.me/6282177858344

Sinopsis :

"The Evolution of Consumer Behavior: Theories of Engagement, Influence, and Digital Interaction" provides a thorough analysis of how technology, digital platforms, and social media are revolutionizing the way we interact, share, and consume information. This book delves into various theories that explain the new dynamics in the relationship between consumers and brands.
From the Interactive Consumption Theory, which underscores the importance of two-way interactions between consumers and brands, to the Dynamic Consumer Role Theory, which highlights the evolving roles of consumers in the modern marketing landscape, each chapter offers deep insights into how today's consumers are far from passive. Instead, they actively create and share content, influence purchasing decisions, and shape brand perceptions.
By exploring these theories, readers will gain a better understanding of how to harness consumer engagement, social influence, empowerment, and the dynamic roles of consumers to craft effective and relevant marketing strategies. This book is an invaluable resource for marketing practitioners, academics, and anyone interested in understanding the transformation of consumer behavior in the digital age.